Joseph-harmon – It cannot be denied that the digital era has made many things change, experience shifts, to create something new. One of those affected is a business that is now doing a lot of online marketing.
The existence of the internet makes it easier for people to find something when surfing in cyberspace. This is well utilized by business people to market their products online through advertising on Google Ads, social media applications, and blogs.
This is an effort called a strong online presence, where business owners want their products to be everywhere when someone is playing the internet. So that the product will be easily seen by everyone from all over the world.
Doing marketing in this way is currently considered effective compared to offline marketing. This is also a form of self-adjustment as well as utilizing the conditions of the digital era. Thus, marketing in the digital world has been carried out by many people, from small business owners to large startup companies.
What is Strong Online Presence?
Strong online presence is an effort made by someone to make something uploaded on the internet reach many people. We can see things on the internet anytime, anywhere, and they last a very long time on the platform.
This is of course beneficial for your business, where doing digital product marketing can make your business known and reach many people. Of course, the positive impacts of a strong online presence are numerous.
Even if you are an offline business person, there’s nothing wrong with promoting your business on the internet so that more people can reach you. Especially if you are an online business owner, a strong online presence can certainly be an entry point for customers.
The Importance of a Strong Online Presence for Marketing
There are many things that can be obtained by business people who do digital marketing for their products. Therefore, it is important to have your business presence online.
You do marketing by uploading it via blogs, posting on social media, uploading your products in the form of videos or images, and placing advertisements through Google Ads.
The following is an explanation of how important business marketing or online presence of your business is.
1. Always available 24/7
The internet is like a big city that never sleeps, it is always available at any time and can be accessed anywhere. So, the presence of your business online provides many advantages over offline businesses that can have opening and closing times.
The advantages are that your business can reach many people at any time, so it doesn’t matter if it’s day or night. Potential customers for your business can easily find and get information about your business.
2. Marketing services and products online
There are many platforms that you can use to market your business. For example through social media accounts, writing on blogs, image and video content, and more. Make offers, place advertisements, proof of testimonials from your replacements, to endorsements of famous figures or celebrities.
3. Always connected with customers
In ancient times before there was the internet, distance was the main thing that became a barrier to communicating with each other. It’s different in the digital era, which can now easily connect many people at one time.
This digital advancement is very well used to do business marketing online. Where, you can always interact with customers anywhere and anytime. In this way, customers will feel satisfied if they can get to know your product in a fun way.
4. Reach a wide range of people
In a day, in general, people spend more of their time surfing the internet. This is something you can use for marketing your business.
With the presence of your business online, there is a great opportunity for your business to be seen by more people from anywhere. You can embed your company link on every post that contains marketing efforts.
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5. Increase visitors to the company’s website
If you don’t do online marketing more broadly, maybe the visitors who come to your website are only certain customers who already know your business before. However, if you do marketing online, more people will come to visit your website.
Make your company easier to find in search engines, that way potential customers won’t go to your business competitors. That said, the easier the keywords you use, the easier it will be for your website to get visitors every day.
6. Have Loyal Customers
After interacting regularly with customers, having an online business presence can make customers more loyal to your brand. This is due to the satisfaction that arises from your service.
Continue to create pleasant interactions between you and your customers. That way, customers will always be by your side, it’s not even impossible if they invite their friends to become potential customers for you.
Online Marketing Strategy
As a newcomer to the business world, you need to know that finding marketing strategies online is quite difficult. However, you can see some of the following ways to introduce your business online.
1. Close Range Marketing
This digital marketing strategy utilizes devices capable of running Bluetooth and Wifi such as smartphones.
In close range marketing, companies use Bluetooth and Wifi to send promotions, products and services directly to consumers when they shop.
If consumers click on the “yes” button, they are giving the company permission to send more messages with special offers.
2. Use Call To Action (CTA)
Call to action or often abbreviated as CTA is a marketing strategy using statements designed to get an immediate response from those who read or hear it.
CTA utilizes links that are placed in a post, for example a blog or social media upload. Later, once someone clicks, they’ll be redirected to your business.
3. Email Marketing Strategy
As the name suggests, this digital marketing utilizes email as a medium for business promotion. To do this, you as a business owner will send emails to loyal replacements or potential customers.
The aim is to offer products to get new customers, provide the latest product updates and establish relationships with loyal consumers. This is an effective strategy because it is more personal and promotional emails go directly to potential customers’ inbox.
4. Content Marketing
Content marketing is a digital marketing venture where owners will create and distribute content that is relevant to their business. The goal is to get attention, gain customers, and increase sales.
The content created can be in the form of articles, photos, videos, audio, social media stories, and more. The important thing is that the content is interesting and relevant.
5. Search Engine Marketing
Search engine marketing or SEM is a form of digital marketing that aims to increase website visitors on search engine results pages through website promotion activities.
This strategy is quite effective because now many search engines are accessed by the public, both to find information on products or services along with their reviews.
6. Social Media Marketing
Social media marketing is the activity of marketing products or services using social media platforms. Apart from search engines, consumers also tend to look for various products and services they need through social media.
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Benefits of a Strong Online Presence
The following are the benefits that you will get if you do marketing online in the digital era.
1. Increase Sales Figures
With a very broad market reach, the potential for profit can be even greater. Of course, you can get big profits if you are able to make good use of online marketing.
2. More Cost-Effective
This is one of the greatest perceived benefits of online marketing methods. Conventional marketing methods such as making brochures, banners, advertisements on billboards, print media, and television are considered expensive when compared to online marketing.
You only need to take advantage of digital media that can be used for free, such as Facebook, Instagram, Tiktok, and others. There you can create various content to attract the attention of consumers.
3. More Strategy
Online marketing allows you to do product marketing with many strategies. Starting from utilizing search engines, social media, content, email, influences, and many more.
4. Easy to Measure Business Performance
Online marketing makes it easy for you to do business analysis because it can provide very accurate data. If business performance is not satisfactory enough, then you can use this data as evaluation material.
5. Easy to Do Research
Currently, there are many tools that can be used to conduct research in order to develop the right strategy for sales. Tools like Google Analytics will make it easier to do research so you can create the right strategy.
6. Easy to Notice Competitors
One way to get ahead of competitors is to pay attention to their movements. With online marketing, you will easily check various activities carried out by competitors.
7. Make Work Easier
The next benefit of online marketing is that it makes human work easier. For example, it’s easier for you to make posts on social media than distributing brochures to many people.
This is an Joseph-harmon.com explanation of how important Strong Online Presence is for business promotion in the era of digital progress. Adapting to technological advances, especially in the business aspect, brings many advantages to your company.