Category: Business

In this modern era, everything has developed a lot. One of them is the availability of service providers in any field. An example is event organizer services, this service must be familiar to all of you.

Event organizer based in Bali are much sought after, especially by business people who run their markets internationally. It cannot be denied that apart from the capital city, the Island of the Gods is also the next destination for business people to hold various important meetings with their clients.

Benefits of Event Organizers for Business People

Currently, to make an event successful, assistance from event organizer services is needed. So what benefits will you get by using this service, see the information below.

Increasing A Positive Image For The Company

The first benefit you will get if you use the services of an event organizer is that it can improve a good image for the company. As is known, if a company is able to organize a unique, creative and successful event, it will make everyone, especially clients, think that the company’s image is good.

Yes, packaging an attractive concept and creative ideas will be able to arouse the curiosity of potential clients and will make the company better known and even gain direct trust. In fact, for an event that attracts public attention, especially if the event is a very large event, it requires very thorough preparation and a solid team.

If you only rely on the team from the company, sometimes it is not possible. This is because employees will also be busy with various work related to meetings with clients. Therefore, assistance from EO is considered very profitable.

So from the company itself, all you have to do is provide a description of the event you want, then explain who the target will be and other descriptions. Furthermore, all event concepts are left completely to the EO. When choosing an EO, you may need to consider it carefully, but only if you are sure about your choice.

All you have to do is entrust everything to the EO. If you believe the results are good then suggestions will prove that the series of events created is also good. So, if you have used EO, you no longer need to worry about various things, the most important thing is that you have explained all the descriptions of the concept you want.

See also : Maximizing Business with Video Content

Has An Effect On Traffic And Sales

The next benefit that will be obtained is related to the benefits obtained after the event is over. After the event is finished, it is hoped that the company can increase sales traffic and even get sponsors. Apart from that, an event can be said to be successful if it succeeds in attracting investors’ interest in investing shares in the company.

If you have achieved this, of course you can get consecutive profits because of the success of the event. So if you are holding an event related to business, it cannot be done haphazardly. This is because it can have an impact in the future.

Therefore, very careful consideration is needed. This is where EO service providers will play their role because creating an event is actually not as easy as imagined.

Create Promotional Events

Furthermore, events held by business people can be used as a promotional strategy. This is considered effective because it can attract potential consumers by introducing new products that it has. For business people, the event that is often held is the launching of a new product.

For those of you who are looking for an event organizer based in Bali to hold a launching event, you can look for it anywhere. By using the services of EO, an interesting event concept can be completely implemented. After this launching, it is hoped that there will be further activities that can serve as product expansion.

Therefore, EO is very useful in implementing events as a promotional strategy. This is because having an interesting event will bring success to the event and lead to further activities.

The Event Concept Has Become More Organized

Event organizers are a group that is responsible for planning, organizing and implementing events, for example weddings, exhibitions, weddings and other types of meetings. So by using this EO, the event that will be held will be arranged directly by EO activists. So that way the concept of the event is more organized because it has been prepared as thoroughly as possible.

This preparation starts from drafting the concept from start to finish. In making it, a reference is needed so that when the event takes place it can be more organized. EO will prepare everything to prepare for unexpected things.

There Is An Alternative Plan

An event certainly requires various preparations so that the desired results are achieved. However, it is not uncommon for there to be various unexpected obstacles that must be faced. Various obstacles ranging from weather changes and other sudden things.

Therefore, in dealing with this, the EO team will definitely prepare alternative plans to anticipate this. This is the advantage of using EO in various events. Everyone can probably have good problem solving, so if they are faced with something undesirable they will be able to overcome it using various alternative methods.

However, when you are holding the event without help from other teams, including the EO, it cannot be guaranteed that you will be able to think clearly to find alternatives or solutions to the problems you are facing. Therefore, EO plays a very important role in helping organize events because they will always have alternative plans that support the success of the ongoing event.

Budgets And Work Become More Effective And Efficient

It cannot be denied that holding a particular event requires a fairly large budget, especially if there are quite a lot of targets invited. The problem is that the budget required for an event must be calculated as best as possible. Therefore, very careful planning is required.

Without good planning, an event can be unsuccessful. Therefore, the EO’s task here is very important in helping the company to create certain events. This is because EO will help you create an efficient and targeted budget.

Apart from planning the right budget and saving costs, using EO services can also produce effective work. So without having to think about the success and smoothness of the event, you can focus on your main job. This is because the organization of this event is completely given to the EO.

So that way everything can run smoothly, whether the continuation of the event or the series of events arranged by the EO. There is no need to worry if you use EO services because the EO team will always provide updates regarding the development of the event.

These are some of the benefits of using EO services for the business you run. An event organizer based in Bali will help you realize your dream event on the beautiful Island of the Gods.

Running a business has a lot of challenges, including making quality products, and maintaining product quality and the most challenging thing is compiling a marketing strategy so that the business is increasingly known and growing significantly and can survive.

One of the most effective ways is to promote your business through social media; one of the applications that are currently being hyped is Tiktok. The Tiktok application is not only used for entertainment needs, but lots of people are finding out how to download a Tiktok video lately.

The TiktTok application is now starting to be effectively used as a business promotion tool or media. This is increasingly seen by the increasing number of Tiktok accounts with the username of a shop with a certain theme. Tiktok itself also provides support by providing the Tiktok Shop feature which will further support your business.

How do you grow your business by increasing your business presence using the Tiktok application? This time, you will find several ways that you need to do when you want to take advantage of Tiktok for your business development.

Developing a Business Using the Tiktok Application

Here are some tips so that your business can grow more with the help of Tiktok:

1. Determine the Target Market

The first thing you have to do and must not forget is to determine your target market. You have to do in-depth research so you can find out what the market’s tastes are and determine who the target market is according to the product you are marketing.

You can determine your target market based on several specific criteria, such as gender, age, income, interests, geographic location, and also consumer behavior or lifestyle. If you look at these criteria, then you will realize that all of them greatly influence a person’s taste. The choice of how to fulfill their needs also different, this is why these criteria are very important to examine.

This is very important because setting targets will facilitate marketing planning and make it easier for companies to focus more on marketing their products to groups of prospective buyers who have a high level of consumption and are very likely to buy your product or service. This method can increase sales effectiveness and of course will provide many benefits.

Determining the target market will help the company develop a marketing strategy with a clearer and more specific direction. For example, if you have a men’s fashion business, your target market is men aged 15 to 35 years.

2. Create content that suits the tastes of the target market

If you have determined who your target market is, then it will be easier for you to prepare promotional content that can attract attention and is relatable to them. The target market is a script that you will need to compose promotional content so that it has a noticeable impact and even influences the development of your business.

If you have a business that is active in the contemporary culinary sector, then you can create content about your food products. You can invite celebgrams to eat your product while promoting it to their many followers. You can also create content that shows a glimpse of the process during the manufacture of food products without revealing company secrets.

Content that you make as relevant as possible to your target market will provide a deep bond and interest in the product you are promoting. If you have difficulty finding inspiration, you can look for inspiration from other accounts. And if you want to save the video for promotional material, you can find out how to download a Tiktok video.

See also : Maximizing Business with Video Content

3. Following Trends on Tiktok

Follow and take advantage of ongoing and viral trends on Tiktok. You can use background sounds that are popular with many people so that your content is easier for Tiktok users to find. Maybe the phrase “go with the flow” is really necessary here, this is because the current will really help you, which will enable your business to sail further and achieve its goal of success.

Tiktok is known to be a platform heavily influenced by social media trends and popularity. Participating in trends on Tiktok really helps in increasing the visibility of the content you create so that the audience reach will be much wider. The more audience you reach, the more people will stop by your account and the greater the chances of your business selling, getting big profits, and growing.

4. Benefits of the Tiktok Promote feature

The next thing you can do is take advantage of the Tiktok promote feature to make it easier to promote the business and products that you are marketing and promoting. You will be able to find this menu easily. Try to press the three line menu at the top right, then you enter the Creator Tools menu and you will find the Promote menu and click to be able to find the next step.

Tiktok Promote is known as an advertising feature that is indeed provided by the Tiktok application. Its purpose is none other than to help people to advertise or promote the business, products and services they offer on the platform.

This feature clearly really helps increase the reach and visibility of the content you have created on Tiktok. This is one of the ways that content creators and online businesses do the most. Many people are fully aware of the influence of advertising which will increase visitor awareness of the existence of your product.

Those are the reviews and some tips you can do to grow your business through the Tiktok application. You can also find lots of video marketing inspiration that suits your needs by searching for relevant keywords on Tiktok, and then you’ll be able to find almost unlimited inspiration.

That’s the convenience and some tips that you can do, it’s very easy to do. You can also look for ways of how to download a Tiktok video so you can save inspirational videos and make them marketing materials. Hopefully the above reviews can inspire you.

Video marketing is one of the most widely used types of visual content for business promotion. So, having a cool online shop website and professional service is not enough. Of course, to make cool videos, you can now use the video ads top to help you edit your content.

So, to attract more customers, apart from uploading attractive photos, promotion using videos can be quite an effective method, you know, and using the video ads top is a brilliant idea for you who love to edit videos.

Why Video Content Can Maximize Your Business

If you’ve ever seen them, some selebgrams (popular celebrities via Instagram) gain popularity from the short videos they make. To make your short video look way more interesting, you can try to use the video ads top.

Just imagine, with a video duration of only a few seconds, these selebgrams can attract up to millions of followers. Their success in branding themselves through this video is of course a promising business field, including for online shop owners.

This demonstrates that video marketing has a greater influence on others than photos.

There are various advantages that you can get from using video marketing to promote your business. Anything, huh? Read more.

Building Business Credibility

The first advantage of video marketing for a business is that it can build trust or credibility. You can also create business branding through video content so that it is more trusted by potential customers.

With videos, you can show products or services more clearly so that customers have a more realistic picture before making a buying decision.

Creating Customer Relationships with Brands

The next benefit of video marketing is that it can create a good relationship between customers and brands.

If you create interesting and quality video content, the audience who watches it will be moved to interact with your brand.

The form of interaction that occurs can be in the form of likes or comments. Customer engagement with this brand is very meaningful because it shows a positive relationship.

Increase Conversions

Using video marketing can also increase conversions. This is proven in the research cited from the internet.

It is stated that including videos on landing pages can increase business conversions by up to 80%. Video marketing can also direct customers directly to sales.

A study from other books also shows that as many as 74% of an audience that watches an explainer video about a product or service, will buy it immediately.

Encouraging Audiences to Share Content

Marketing that is done using video can also encourage audiences who watch it to share content with other audiences.

As you know, today’s digital era provides a vast space for viral content. Your business also has great potential to get the attention of this audience because as many as 92% of mobile video consumers share the videos they watch with others.

By encouraging your audience to share your video content, your products and brand will be known to more people. The more people who know about your business, the greater your chances of making big profits.

Search Engine Love Video Content

You need to know that search engines, like Google, prefer video content. If you want to get high rankings in search engines, then create video content for marketing purposes.

Make a marketing video and link it to your business website so that it gets a higher search engine ranking. With video content, your website visitors will stay longer.

Influencing Buyer Decisions

You know that marketing content in the form of videos can also influence purchasing decisions. Of course, this is a positive benefit because it can help you to increase sales as well as get more profits.

Not only does it help your business get flooded with orders, but video marketing will also give customers a better understanding of product or service use.

Make Explanation Much Easier

As previously explained, video content used for marketing a brand will provide a better understanding of the product or service.

Not only about the features, benefits, or advantages, but also about how to use it properly. A study found that 98% of users said they had watched an explainer video to learn more about a product or service.

So that’s how video content can maximize your business. If you are looking for the best video editing service, that will give you lots of things, then you might like to visit the video ads top.

Joseph-harmon – It cannot be denied that the digital era has made many things change, experience shifts, to create something new. One of those affected is a business that is now doing a lot of online marketing.

The existence of the internet makes it easier for people to find something when surfing in cyberspace. This is well utilized by business people to market their products online through advertising on Google Ads, social media applications, and blogs.

This is an effort called a strong online presence, where business owners want their products to be everywhere when someone is playing the internet. So that the product will be easily seen by everyone from all over the world.

Doing marketing in this way is currently considered effective compared to offline marketing. This is also a form of self-adjustment as well as utilizing the conditions of the digital era. Thus, marketing in the digital world has been carried out by many people, from small business owners to large startup companies.

What is Strong Online Presence?

Strong online presence is an effort made by someone to make something uploaded on the internet reach many people. We can see things on the internet anytime, anywhere, and they last a very long time on the platform.

This is of course beneficial for your business, where doing digital product marketing can make your business known and reach many people. Of course, the positive impacts of a strong online presence are numerous.

Even if you are an offline business person, there’s nothing wrong with promoting your business on the internet so that more people can reach you. Especially if you are an online business owner, a strong online presence can certainly be an entry point for customers.

The Importance of a Strong Online Presence for Marketing

There are many things that can be obtained by business people who do digital marketing for their products. Therefore, it is important to have your business presence online.

You do marketing by uploading it via blogs, posting on social media, uploading your products in the form of videos or images, and placing advertisements through Google Ads.

The following is an explanation of how important business marketing or online presence of your business is.

1. Always available 24/7

The internet is like a big city that never sleeps, it is always available at any time and can be accessed anywhere. So, the presence of your business online provides many advantages over offline businesses that can have opening and closing times.

The advantages are that your business can reach many people at any time, so it doesn’t matter if it’s day or night. Potential customers for your business can easily find and get information about your business.

2. Marketing services and products online

There are many platforms that you can use to market your business. For example through social media accounts, writing on blogs, image and video content, and more. Make offers, place advertisements, proof of testimonials from your replacements, to endorsements of famous figures or celebrities.

3. Always connected with customers

In ancient times before there was the internet, distance was the main thing that became a barrier to communicating with each other. It’s different in the digital era, which can now easily connect many people at one time.

This digital advancement is very well used to do business marketing online. Where, you can always interact with customers anywhere and anytime. In this way, customers will feel satisfied if they can get to know your product in a fun way.

4. Reach a wide range of people

In a day, in general, people spend more of their time surfing the internet. This is something you can use for marketing your business.

With the presence of your business online, there is a great opportunity for your business to be seen by more people from anywhere. You can embed your company link on every post that contains marketing efforts.

Read more : Role of Artificial Intelligence in Business Automation

5. Increase visitors to the company’s website

If you don’t do online marketing more broadly, maybe the visitors who come to your website are only certain customers who already know your business before. However, if you do marketing online, more people will come to visit your website.

Make your company easier to find in search engines, that way potential customers won’t go to your business competitors. That said, the easier the keywords you use, the easier it will be for your website to get visitors every day.

6. Have Loyal Customers

After interacting regularly with customers, having an online business presence can make customers more loyal to your brand. This is due to the satisfaction that arises from your service.

Continue to create pleasant interactions between you and your customers. That way, customers will always be by your side, it’s not even impossible if they invite their friends to become potential customers for you.

Online Marketing Strategy

As a newcomer to the business world, you need to know that finding marketing strategies online is quite difficult. However, you can see some of the following ways to introduce your business online.

1. Close Range Marketing

This digital marketing strategy utilizes devices capable of running Bluetooth and Wifi such as smartphones.

In close range marketing, companies use Bluetooth and Wifi to send promotions, products and services directly to consumers when they shop.

If consumers click on the “yes” button, they are giving the company permission to send more messages with special offers.

2. Use Call To Action (CTA)

Call to action or often abbreviated as CTA is a marketing strategy using statements designed to get an immediate response from those who read or hear it.

CTA utilizes links that are placed in a post, for example a blog or social media upload. Later, once someone clicks, they’ll be redirected to your business.

3. Email Marketing Strategy

As the name suggests, this digital marketing utilizes email as a medium for business promotion. To do this, you as a business owner will send emails to loyal replacements or potential customers.

The aim is to offer products to get new customers, provide the latest product updates and establish relationships with loyal consumers. This is an effective strategy because it is more personal and promotional emails go directly to potential customers’ inbox.

4. Content Marketing

Content marketing is a digital marketing venture where owners will create and distribute content that is relevant to their business. The goal is to get attention, gain customers, and increase sales.

The content created can be in the form of articles, photos, videos, audio, social media stories, and more. The important thing is that the content is interesting and relevant.

5. Search Engine Marketing

Search engine marketing or SEM is a form of digital marketing that aims to increase website visitors on search engine results pages through website promotion activities.

This strategy is quite effective because now many search engines are accessed by the public, both to find information on products or services along with their reviews.

6. Social Media Marketing

Social media marketing is the activity of marketing products or services using social media platforms. Apart from search engines, consumers also tend to look for various products and services they need through social media.

Read more : Cyber Security for Small Business: Importance and Benefits

Benefits of a Strong Online Presence

The following are the benefits that you will get if you do marketing online in the digital era.

1. Increase Sales Figures

With a very broad market reach, the potential for profit can be even greater. Of course, you can get big profits if you are able to make good use of online marketing.

2. More Cost-Effective

This is one of the greatest perceived benefits of online marketing methods. Conventional marketing methods such as making brochures, banners, advertisements on billboards, print media, and television are considered expensive when compared to online marketing.

You only need to take advantage of digital media that can be used for free, such as Facebook, Instagram, Tiktok, and others. There you can create various content to attract the attention of consumers.

3. More Strategy

Online marketing allows you to do product marketing with many strategies. Starting from utilizing search engines, social media, content, email, influences, and many more.

4. Easy to Measure Business Performance

Online marketing makes it easy for you to do business analysis because it can provide very accurate data. If business performance is not satisfactory enough, then you can use this data as evaluation material.

5. Easy to Do Research

Currently, there are many tools that can be used to conduct research in order to develop the right strategy for sales. Tools like Google Analytics will make it easier to do research so you can create the right strategy.

6. Easy to Notice Competitors

One way to get ahead of competitors is to pay attention to their movements. With online marketing, you will easily check various activities carried out by competitors.

7. Make Work Easier

The next benefit of online marketing is that it makes human work easier. For example, it’s easier for you to make posts on social media than distributing brochures to many people.

This is an Joseph-harmon.com explanation of how important Strong Online Presence is for business promotion in the era of digital progress. Adapting to technological advances, especially in the business aspect, brings many advantages to your company.

Joseph-harmon – The development of technology, especially the Internet, has many benefits in all aspects of human life. The Internet can make work easier, shorten communication distances, and become a medium for sharing information very quickly.

Along with benefits, technology has also paved the way for cyber criminals to spread threats that harm many people, including business owners. In the business world, cybercrime takes the form of system intrusion, theft of personal data, and the spread of false information.

To anticipate and deal with cybercrime, business people must improve cyber security to secure data about business. Especially if you are a small business owner, it is important that you properly understand cyber security and how important it is to protect your business.

Through this article, let’s discuss cyber security thoroughly, in terms of understanding, benefits, and how to improve cyber security.

What is Cyber ​​Security?

Cyber ​​security is an effort to protect systems, programs, networks, and other elements from digital crime attacks. These cyber crime usually have the goal of accessing, modifying, spreading, and even destroying important and sensitive systems or information without permission.

Cyber ​​crime has many bad impacts on your business, the worst of which is disrupting business operational activities to the point where you lose money and go bankrupt.

To prevent this from happening, it’s time for you to implement cyber security to protect your business.

Why Should Your Business Implement Cyber ​​Security?

There are still many business people who have not prioritized the existence of cyber security, especially small businesses that are still developing. Usually they only apply cyber security when the company experiences a cyber attack on a computer system or network.

Even if you are just concerned about cyber security at this stage, the burden that your business bears will be heavier, especially from a reputational and financial perspective, than the burden when you implement cyber security from the start.

In essence, efforts to protect your business from cyber crime by implementing cyber security are important and the main things that must be done as early as possible.

Cyber ​​Security Concepts That Must Be Understood

These three ideas are additionally known as CIA ideas. Consider the following explanation to help you comprehend the notion of cyber security.

1. Confidentiality

Confidentiality refers to a technique used to keep data safe from those who are not authorized to access it. As a result, all stored data has to be kept private from outsiders; only admins and authorized users may access, alter, add, or remove them.

By limiting data access to certain individuals, the idea of secrecy is put into effect.

2. Integrity

Integrity is the effort put out to uphold the reliability and consistency of data in order to keep it secure and reliable. This implies that saved data cannot be read, altered, or destroyed without administrator permission.

3. Accessibility

The term “availability” refers to whether the necessary data is accessible. If the individuals who need the data can’t get to it, then the most secure data will be worthless. This implies that in order to be accessible, systems, networks, and applications must be in good working order.

Read more : Importance of a Strong Online Presence in Marketing

Elements of Cyber ​​Security

Cyber ​​security has at least six elements that you should pay attention to. The following are the six elements along with their full explanation.

1. Application Security (USA)

This is an element that has the function to add security features in the application during development to prevent cyber attacks. Application security can protect websites and website-based applications from various types of digital security threats that can exploit vulnerabilities in the source code.

2. Information Security (IS)

Information Security, or what is commonly shortened to InfoSec, is an element of cyber security that refers to the processes and methods used to prevent unauthorized access, use, modification or destruction of data by outsiders.

This data can be in the form of personal information, financial information, or even your social media information, and much more.

3. Network Security

Network Security is a cyber security element that functions to prevent and protect data on the network against illegal access.

Typically, this is done by implementing a set of rules and configurations that prevent and monitor illegal access, abuse, and modification of networks and resources, be it hardware or software.

4. Disaster Recovery Plan (DRP)

A Disaster Recovery Plan is a cyber security element that functions as a plan or procedure that must be carried out after a disaster occurs, such as data leakage, data loss, and so on. The plan or procedure must be able to ensure that activities can run normally after a disaster occurs.

5. Operational Security (OPSEC)

Operational Security is a cyber security element that functions as an analysis and risk management for cyber security. OPSEC will identify important information from an organization and develop protection mechanisms to ensure the security of all important and sensitive data.

6. End-User Education

End-User Education is the most important element of cyber security because end-users are the biggest threat of cyber attacks. End-User Education is an educational process regarding data security policies, procedures and protocols to these end users so that they can avoid cyber crime.

Benefits of Cyber ​​Security for Your Small Business

There are lots of benefits that can be felt if your business implements good cyber security. The following are some of the benefits of cyber security for your business.

1. Protected Data and Information

Data and information is a very important asset in today’s digital era. However, if it is misused, this data and information can be very detrimental, such as losing money and disrupting business activities. Important data and information that is stored, or in transit, can be safely maintained if cyber security is implemented properly and correctly.

Read more : Improving Modern Vehicle Security with Artificial Intelligence

2. Maintaining Consumer Trust

If data and information from consumers can be safely maintained, they will trust your business and possibly become loyal customers. Therefore, you must implement good and correct cyber security.

3. Business Always Accessible

Usually, to access a business, consumers will do it through the business’ official website. So, by implementing good and correct cyber security, the website can always be accessed easily by consumers. So, your business activities can run smoothly.

How to Improve Cyber ​​Security

Here are easy steps from Joseph-harmon.com you can take to improve cyber security, both for yourself and for your company.

1. Realize that everyone can become a victim of cyber crime

Never assume that you are secure online without security measures since online crime is very closely tied to daily life. Everyone who uses software or hardware is at risk of being attacked by cyber crime. This can jeopardize personal and company security.

2. Keep the software up to date

Installing software updates for programs and operating systems on a regular basis is important. You can enable automatic updates to your operating system, applications, and web browsers and their plug-ins. By updating regularly, you will get the latest security system.

3. Use antivirus as a defense in cyber security

Antivirus function to detect and eliminate threats. Currently, there are many antivirus software that have different features and advantages. You can choose the software that suits your needs so that your data will be better protected from various viruses.

4. Use a unique password to strengthen cyber security

Make sure the password you use is not easy for others to guess. You can use a combination of uppercase, lowercase, numbers, and punctuation.

5. Be careful with foreign emails

In addition to telephone numbers, email is an identity that is usually widespread. As a result, it is easy for cyber crime to send malware to your email. Therefore, do not open links or attachments in obscure emails from unknown senders.

6. Reducing the use of public Wi-Fi

Public networks are usually free and not password protected, but they are insecure and can make your device vulnerable to cyber attacks. Therefore, it’s better to use Wi-Fi from a trusted source or mobile data so that your data will be more secure.

7. Do not leave electronic devices carelessly

In addition to technical security, you also have to maintain physical security. When leaving an electronic gadget anywhere, it is best to lock it or switch it off. Make sure that any data you keep on a flash drive or portable hard drive is encrypted and protected.

8. Hold training on cyber security for employees

Cyber ​​security is everyone’s responsibility. All employees in a company must understand cyber security for the sake of data security and shared systems.

9. Perform a risk assessment to support cyber security

There are many threats that can disrupt the security of corporate networks, systems and information. Therefore, identification and analysis of possible threats can help you formulate a security plan.

This is an explanation of the importance of cyber security and its benefits for your small business. Keep in mind that anticipating or preventing is better than dealing with cyber crime. For this reason, it is important for you to implement cyber security from the moment your business starts operating.

Joseph-harmon – Artificial Intelligence is something that humans are afraid of on the one hand but also provides many benefits on the other hand. In everyday life and especially in the business world, artificial intelligence provides many advantages, as we will discuss later in this article.

Humans tend to be afraid of what they don’t understand, so let’s learn what artificial intelligence is. Then we will see how the application of artificial intelligence in the business world.

Definition of Artificial Intelligence

Artificial intelligence (Artificial Intelligence) is the ability of computers or machines to imitate human thinking abilities. A human-like intelligence is carried out by robots, computers, or machines. What learning capabilities does AI have? Some of the examples above are as follows.

• Recognize objects
• Understanding the language
• Learn from examples or experience,
• Estimating trends
• Predict the future

We already experience AI in everyday life. Some examples are when we do a search using a search engine. When typing the search engine will display any words that we will probably type next. Another example is when the map recommends the path we should take.

Benefits of AI in Business

Artificial Intelligence provides many benefits in the business world. Companies place their hopes on artificial intelligence to generate more sales, determine the most optimal marketing strategy, and also optimize the company’s internal performance.

Below, you can learn how some of your companies can leverage AI for their business development.

1. Personalize the customer’s shopping experience

When customers receive advertisements that match their needs and conditions at that time, they will be more willing to buy products from these advertisements. Personalized advertising will increase customer engagement with the brand, increase loyalty and ultimately increase sales. Providing accurate offers to customers is a highly sought-after artificial intelligence capability.

2. Automate customer interactions

Companies interact with customers through many channels and with AI all of these channels can be automated. Channels of e-mail, chat, social media, and even phone calls, currently require human involvement.

However, with AI, companies can automate answers to questions that are frequently asked by customers. First of all, the company needs to collect frequently asked questions from potential customers. Then categorize them. After that, the company prepares answers to all these questions.

Based on this data, AI technology will provide appropriate answers to every incoming question from potential customers. The more data the AI provides, the more precise the answers it will give. Now there are many AI chat bots. Artificial intelligence will interact with customers at any hour.

This artificial intelligence will most likely reduce the work of call centers, which often receive the same questions time and time again. Later call centers may only handle questions whose solutions require a lot of human intervention.

Read more : Cyber Security for Small Business: Importance and Benefits

3. Providing assistance in real-time and automation

In today’s online age, people interact with businesses 24/7. However, employees cannot work such hours. Even though there is a 24-hour shift system, of course the cost will be quite expensive.

The application of AI is very useful for business. Customers can continue to communicate with the company without the company having to add employees.

Map applications, and travel and hotel applications use artificial intelligence to communicate in real-time with customers. Based on the current road condition data, the application will suggest the fastest route that can be taken by the user to reach the destination.

Based on visiting data and searching for vacation spots, Artificial Intelligence will provide recommendations for hotels or attractions that customers might like.

4. Maximum data processing

With artificial intelligence, companies are more likely to make important discoveries for their business, such as, market trends, customer behavior, customer shopping tendencies, and many more. This information will help the company decide on the most profitable strategy.

5. Predicting trends

Another advantage of AI is being able to predict things that will become trends in the future. With social listening, customer behavior, and past trends, artificial intelligence can predict product trends that might be in demand in the future.

AI technology can also predict the number of products that will be sold in a certain period. It is estimated that in the next 10 years, artificial intelligence will be able to calculate the amount of stock that must be sold in a certain period. This predictability is not only useful in the retail industry. Artificial intelligence technology is also used in many other industries.

For example, in the banking industry, Artificial Intelligence can predict currency fluctuations and stock prices. In the healthcare industry, AI can predict infection outbreaks by analyzing people’s posts on social media.

Improve the Recruitment Process

In the HR industry, AI technology can help companies automate the recruitment of new employees. With recruitment applications that have artificial intelligence, companies can create intelligent recruitment systems. Artificial intelligence will automatically filter applications based on specifications set by the company.

This system is beneficial to save time, save recruitment costs and also help people. It can quickly screen applications, automatically rejecting those that do not meet company specifications.

The Examples of Artificial Intelligence Applied in Business

Nowadays many brands offer recommendations that are tailored to the preferences/characteristics of customers. In simple terms a personalized offer?

According to research conducted by the sales force in March – June 2017, customers who get personalized offers account for 26% of online store sales.

Here are the examples of companies using artificial intelligence for their business:

Starbucks

Starbuck brands use loyalty cards and mobile apps to collect data and analyze the data. Starbucks predicts the offers customers might like. The message will be automatically sent to the customer when the customer is close to the Starbucks store location. This recommendation will increase the average Rp value of sales.

Alibaba

Alibaba Company opens an artificial intelligence fashion store in Hong Kong. The goal that this store wants to achieve is to create a fashion shopping experience using Artificial Intelligence technology.

The company installed smart fabric tags that can detect when an item is touched by a customer. Then there is also a smart mirror that can suggest clothes that are suitable for the clothes that are being tried on by customers. The third strategy is integrating physical stores with virtual wardrobes so consumers can see again the outfits they have tried on in the store before.

Sephora

Sephora, a beauty brand that sells cosmetics uses artificial intelligence technology in the form of chatbots.

The chatbot can provide suggestions, making it easier for customers to choose the right product for them. This feature is especially important because customers have a large selection of beauty products. From the chatbot data, Sephora gets data about customers, which then uses this data to provide appropriate recommendations.

AI for Helping HR Procedure

How can companies use artificial intelligence for HR departments?

1. Mentoring Facilities

To have the best candidates, the company conducts recruitment, onboarding, and mentorship. But there are some problems encountered in mentorship. For example, the mentor’s work schedule determines which mentor has the appropriate skills and what topics are needed by the mentee.

There is an analysis report on the progress and continuity of the relationship between the mentor and mentee.

The result of using Ellen is that the mentee will have a wider network within the company, the company’s Employer NPS Score increases by 1.25, and the number of employees is increasingly clear with their career path increasing by 118%.

2. Succession and Employee Career Path Design

Companies have challenges, namely knowing what needs to be demanded from employees in the future. What skills are needed to enable them to face the business challenges of the future?

There are 2 solutions to this problem.

First, the company estimates the business development in the industry. Then estimate the skills needed, map the skills possessed by current employees, and see the gap between demand and availability. Determine who needs to be promoted or transferred, and design appropriate training for the employee concerned.

Second, the employees themselves estimate the skill needs in the future. This only applies to employees who know what their best skills are and have passion for their field of work.

But the problem is that employees who know about their passions don’t know the possible career paths within the company. Employees do not know their best skills because employee appraisal data is not open to the employee concerned.

This is so that the company does not lose a potential employee because the employee does not know that he has the opportunity to develop a career in the company.

Companies can make internal projects that are open to working on by internal employees. AI technology will recommend the project to employees who do have the skills to complete the job.

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3. Screening of Prospective Employees

Growing companies will always be looking for employees, and there will always be work to find the right employees. When the number of applicants increases, Artificial Intelligence technology can facilitate the screening process for prospective employees.

The trick from Joseph-harmon.com is to check the resume and the minimum requirements for a job. The AI technology then provides the best recommendations based on this data. Because AI technology only filters based on the need for the job that needs to be filled, it will not be biased by things that cloud judgment like gender or race.

Joseph-harmon – You need to know the basic and also general about what is called data. Data is a collection of information consisting of several facts which can be in the form of numbers, words, or certain symbols. Data is obtained using methods and search processes that are quite selective and also use several different methods according to the needs and target data types.

Big data is known as a collection of data with a very large volume and size according to its name, and some data belongs to the structured type, then there is semi-structured, and some is unstructured and can still develop according to the passage of time.

Big Data Function

After you know what big data is and you also know the characteristics of big data itself, now let’s get into the function of big data. Known big data functions include:

Big data will be used as a tool to predict or conduct an analysis of why a problem could exist in the system. Big data also has the benefit of minimizing the failure rate. The results obtained from the analysis series can be used and then displayed directly or in real-time.

Big data is used as a reference to develop products that are made. Very useful information will be stored in big data storage and then the results of the analysis will be made as a basis for making the most appropriate decision to be able to grow the business significantly.

Big data can reduce time and costs. Costs can be reduced because we take advantage of big data. The process of sending and receiving data will be done more quickly.

So big data is a collection of data that has a very large size, the data consists of structured, semi-structured, and unstructured data. During the data collection process, there will be a development in the amount of data as well. Maybe if there were no big data in todays sophisticated era, we would have difficulty making a choice. Mistakes in making these choices can have fatal consequences for the field being occupied.

Utilization of Technology and Big Data for Companies

In today’s technological era, almost all activities require and utilize technology. Human life cannot be separated from the presence of technology. Technology can also be called the most important aspect of human life today. With the rapid development of technology and followed by the industrial revolution 4.0, companies must be able to take advantage of this as an opportunity to advance their business capabilities, especially in terms of decision-making.

One of the developing and very important technologies used by companies today is Big Data technology. In a sense, Big Data is a very large collection of data consisting of structured data or unstructured data. Sources of Big Data usually emerge from the daily operational activities of companies, for example, operational data, transaction data, customer data, goods data, price data, and many more.

Then, Big Data is famous for its four main characteristics, namely, Volume is about a large amount of data, Velocity is about the speed of processing data, Variety is about the capability of storing many types of data, and also Value is about the producing value or information based on the verification.

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The Importance of Big Data for Companies

Then, why is Big Data important and needed by companies? As we know, Big Data is capable of storing large amounts of various types of data. Data has been considered an important raw material for companies, especially because data is capable of producing important and valuable information for the company itself. The greater the amount of data owned, the company gets more and more accurate information. From this, the company or management can use it in the decision-making process.

Usually, to get maximum results from the information received as a result of Big Data, companies will utilize Big Data Analytics to make information analysis easier. Big Data Analytics itself is information mining process that is used to find patterns (such as customer behavior patterns) or trends (for example, market trends) based on the data obtained. Then, data can also be visualized in the form of graphs, numbers, or charts to make information easier to understand.

In advancing their business, companies, especially Top Level Management, must make important decisions that certainly cannot be taken blindly or without supporting arguments/evidence. In addition, nowadays, changes occur very quickly, both in terms of business operations and consumer interest. Big Data with the implementation of Big Data Analytics will help companies to make the right decisions.

For example, if a company wants to launch a new product, then the company will need various types of data as a guide. Then, there will be lots of questions that arise, for example how is the customer’s interest in this type of product, how much burden will the company incur in making or developing this new product, how is the quality of competing companies’ products, what price do they use or whether this product can last long on the market. These questions will be able to be answered by Big Data as a company decision-making assistant. Of course, it would take a very large amount of data with high quality to produce quality information as well.

If you want to determine customer interest, you can take it from Big Data in the form of sales data for various types of products and compare it with sales data for products that are similar to new products that will be launched. From the sales data, it can be seen how the level of interest in these products is compared to other types of products. The company can then determine whether to launch a new product or develop the product into something new.

In conclusion, in today’s technological era, companies cannot be separated from Big Data. In addition to simplifying the process of storing data, it also greatly facilitates the process of extracting data. Data that has been processed with Big Data Analytics will provide useful information for the Company which is then used as a guide for decision-making. The source and quality of data are also keys to providing the right information so that companies can make the right decisions.

Decision Making Process in the Company

Decision-making is the process of selecting an alternative to ensure the sustainability of the company. In this process, companies must consider internal and external factors that influence decision-making. Internal factors, for example, are the resources needed by the company to make good decisions, while external factors include environmental situations and conditions outside the company that will have an impact on decision-making.

How to make decisions logically and systematically by considering these two factors? Here are the stages:

1. Making decisions: Before you start, you should make sure that the decisions you make are realistic, measurable, and implemented promptly.
2. Gather information: You should start gathering information by doing primary and secondary research. For example, you can distribute questionnaires, conduct interviews, or collect external data related to your industry to support decision-making.
3. Weigh all factors: Take time to weigh all the internal and external factors that influence decision-making based on the information gathered in the previous stage. To help you break down information related to decision-making, you can apply specific tools to specific situations:

• Cost-Benefit Analysis: involves an analysis of costs incurred and benefits obtained related to decision making. This analysis will help guide companies to choose decisions that provide maximum benefits and minimize costs.
• T-Chart: comparative analysis to weigh all external advantages and disadvantages regarding decision making.
• SWOT Analysis: analysis that considers the company’s strengths and weaknesses, as well as opportunities and threats that will be faced when making decisions.

4. Carry out decision-making: You have to choose the best decision after weighing internal and external factors. The decisions taken must be following the company’s goals and help solve some of the challenges faced by the company. Next, take action on these decisions and make sure you also prepare a backup plan if a problem occurs.
5. Evaluate each decision: Review all decisions to check whether the goals have been achieved. Also, consider what can be improved for future decision-making by gathering input from other members of your company.

That is the explanation from Joseph-harmon.com in sequence and detail starting from the explanation of the data and big data. After that, they also discussed the role of technology in making big data which in the end was used for consideration in making decisions that determine the development of the company. After that, you can also see the process to be able to make decisions sequentially within the company.

The importance of analysis concerning large amounts of data that have been collected collectively with various variables and data collection methods over the years will be very useful in determining the next steps when carrying out development maneuvers or preventive steps when there is a risk of problems that threaten the stability of the company.

A good company that can last a long time is a company that knows what needs to be done and forms a team of researchers and a team of strategy formulae supported by supporting facilities. Hopefully, the above reviews can be useful for you.

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