Video marketing is one of the most widely used types of visual content for business promotion. So, having a cool online shop website and professional service is not enough. Of course, to make cool videos, you can now use the video ads top to help you edit your content.
So, to attract more customers, apart from uploading attractive photos, promotion using videos can be quite an effective method, you know, and using the video ads top is a brilliant idea for you who love to edit videos.
Why Video Content Can Maximize Your Business
If you’ve ever seen them, some selebgrams (popular celebrities via Instagram) gain popularity from the short videos they make. To make your short video look way more interesting, you can try to use the video ads top.
Just imagine, with a video duration of only a few seconds, these selebgrams can attract up to millions of followers. Their success in branding themselves through this video is of course a promising business field, including for online shop owners.
This demonstrates that video marketing has a greater influence on others than photos.
There are various advantages that you can get from using video marketing to promote your business. Anything, huh? Read more.
Building Business Credibility
The first advantage of video marketing for a business is that it can build trust or credibility. You can also create business branding through video content so that it is more trusted by potential customers.
With videos, you can show products or services more clearly so that customers have a more realistic picture before making a buying decision.
Creating Customer Relationships with Brands
The next benefit of video marketing is that it can create a good relationship between customers and brands.
If you create interesting and quality video content, the audience who watches it will be moved to interact with your brand.
The form of interaction that occurs can be in the form of likes or comments. Customer engagement with this brand is very meaningful because it shows a positive relationship.
Increase Conversions
Using video marketing can also increase conversions. This is proven in the research cited from the internet.
It is stated that including videos on landing pages can increase business conversions by up to 80%. Video marketing can also direct customers directly to sales.
A study from other books also shows that as many as 74% of an audience that watches an explainer video about a product or service, will buy it immediately.
Encouraging Audiences to Share Content
Marketing that is done using video can also encourage audiences who watch it to share content with other audiences.
As you know, today’s digital era provides a vast space for viral content. Your business also has great potential to get the attention of this audience because as many as 92% of mobile video consumers share the videos they watch with others.
By encouraging your audience to share your video content, your products and brand will be known to more people. The more people who know about your business, the greater your chances of making big profits.
Search Engine Love Video Content
You need to know that search engines, like Google, prefer video content. If you want to get high rankings in search engines, then create video content for marketing purposes.
Make a marketing video and link it to your business website so that it gets a higher search engine ranking. With video content, your website visitors will stay longer.
Influencing Buyer Decisions
You know that marketing content in the form of videos can also influence purchasing decisions. Of course, this is a positive benefit because it can help you to increase sales as well as get more profits.
Not only does it help your business get flooded with orders, but video marketing will also give customers a better understanding of product or service use.
Make Explanation Much Easier
As previously explained, video content used for marketing a brand will provide a better understanding of the product or service.
Not only about the features, benefits, or advantages, but also about how to use it properly. A study found that 98% of users said they had watched an explainer video to learn more about a product or service.
So that’s how video content can maximize your business. If you are looking for the best video editing service, that will give you lots of things, then you might like to visit the video ads top.